00 / Pricing Framework
Pricing framework template.
What's the optimal price? Customer value, competition, and company economics. A complete, genuinely MECE issue tree (29 nodes, three levels deep), ready to open and adapt.
Free to start. No sign-up required.
01 / The Complete Structure
Every branch, already built.
This is the exact tree that opens in the builder -- root question, every first-level branch, and every split beneath it. Nothing here is a placeholder; adapt it to the specific business in front of you once you're editing it live.
What is the optimal pricing strategy?
- Customer value
- Willingness to pay
- Customer willingness to pay
- Price sensitivity
- Value delivered
- Customer benefits
- Economic value created
- Willingness to pay
- Competitive landscape
- Competitor pricing
- List prices
- Discounts
- Competitive positioning
- Product differentiation
- Relative value proposition
- Competitor pricing
- Company economics
- Cost structure
- Variable costs
- Fixed costs
- Profit objectives
- Target margin
- Revenue / profit trade-off
- Cost structure
- Pricing model & implementation
- Pricing structure
- Price metric
- Tiers / packages
- Implementation
- Customer communication
- Sales incentives
- Pricing structure
02 / Go Deeper
Read the guide, or browse every case type.
For the reasoning behind this structure -- and how to adapt it to an unfamiliar business under time pressure -- read the full pricing framework guide →. Preparing for a different case type? See every case interview template →
03 / FAQ
FAQ
Is this template free to use?
Yes. Open it and start editing immediately, no account needed. Sign in (free) only if you want to save it and come back to it later.
Can I edit the template?
Yes -- it's a normal, fully editable tree the moment it opens. Rename branches, add or remove nodes, drag to reorganize, and adapt it to the actual case in front of you.