00 / Market sizing Framework
Market sizing framework template.
Estimate a large, unknown market from customers, usage, and revenue per unit. A complete, genuinely MECE issue tree (22 nodes, three levels deep), ready to open and adapt.
Free to start. No sign-up required.
01 / The Complete Structure
Every branch, already built.
This is the exact tree that opens in the builder -- root question, every first-level branch, and every split beneath it. Nothing here is a placeholder; adapt it to the specific business in front of you once you're editing it live.
What is the size of the target market?
- Target customers
- Number of potential customers
- Relevant population / businesses
- Target segment share
- Customer penetration
- Current adoption
- Addressable share
- Number of potential customers
- Usage / demand
- Usage frequency
- Purchases per period
- Units per purchase
- Customer usage
- Average consumption
- Usage by segment
- Usage frequency
- Revenue per unit
- Price
- Average selling price
- Price differences by segment
- Revenue model
- One-time revenue
- Recurring revenue
- Price
02 / Go Deeper
Read the guide, or browse every case type.
For the reasoning behind this structure -- and how to adapt it to an unfamiliar business under time pressure -- read the full market sizing framework guide →. Preparing for a different case type? See every case interview template →
03 / FAQ
FAQ
Is this template free to use?
Yes. Open it and start editing immediately, no account needed. Sign in (free) only if you want to save it and come back to it later.
Can I edit the template?
Yes -- it's a normal, fully editable tree the moment it opens. Rename branches, add or remove nodes, drag to reorganize, and adapt it to the actual case in front of you.