00 / Profitability Framework

Profitability framework template.

The client's profit is down. Structure revenue, costs, and profitability drivers. A complete, genuinely MECE issue tree (25 nodes, three levels deep), ready to open and adapt.

Open this template

Free to start. No sign-up required.

01 / The Complete Structure

Every branch, already built.

This is the exact tree that opens in the builder -- root question, every first-level branch, and every split beneath it. Nothing here is a placeholder; adapt it to the specific business in front of you once you're editing it live.

How can the company improve profitability?

  • Revenue
    • Price
      • Current pricing
      • Pricing opportunities
    • Volume
      • Number of customers
      • Revenue per customer
    • Product / customer mix
      • Product mix
      • Customer mix
  • Costs
    • Variable costs
      • Cost per unit
      • Units sold
    • Fixed costs
      • Personnel
      • Overhead
  • Profitability drivers
    • Product profitability
      • Revenue by product
      • Cost by product
    • Customer profitability
      • Revenue by customer
      • Cost to serve

02 / Go Deeper

Read the guide, or browse every case type.

For the reasoning behind this structure -- and how to adapt it to an unfamiliar business under time pressure -- read the full profitability framework guide →. Preparing for a different case type? See every case interview template →

03 / FAQ

FAQ

Is this template free to use?

Yes. Open it and start editing immediately, no account needed. Sign in (free) only if you want to save it and come back to it later.

Can I edit the template?

Yes -- it's a normal, fully editable tree the moment it opens. Rename branches, add or remove nodes, drag to reorganize, and adapt it to the actual case in front of you.